No Logo by Naomi Klein

No Logo by Naomi Klein

Author:Naomi Klein
Language: eng
Format: mobi, epub, pdf
Tags: Brand name products, Reference, Marketing, General, International business enterprises, Consumer Guides, International, Business & Economics
ISBN: 9780307399090
Publisher: Vintage Canada
Published: 2009-11-24T05:00:00+00:00


During the late 1990s, the process of turning the service sector into a low-wage ghetto advanced rapidly in Germany. The German unemployment rate reached 12.6 percent in 1998, primarily because the economy could not absorb the massive layoffs in the manufacturing sector that occurred after reunification—four out of five East German factory jobs were lost. To make up for the shortfall, the service sector was touted by the business press and the political right wing as the economic panacea. There was just one catch: before the mall could step in to save the German economy, the minimum wage would have to be substantially lowered and benefits such as long holidays for all workers would have to be dismantled. In other words, good jobs with security and a living wage would have to be turned into bad jobs. Then Germany too would enjoy the benefits of a service-based economic recovery.



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